Rockstar Energy Drink Marketing Plan

I. ROCKSTAR, INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner, a doctor of nutritionary enthomedicine, according to the Rockstar website. His p arents, two renowned herbalists, helped to produce the Rockstar formulations. Today, third formulas of Rockstar are on the market: Original, Cola, and Diet. The original formula was first-class honours degree launched in 2001, making the bon ton only 4 geezerhood old. The company is based in Las Vegas, Nevada, one of the trendiest locales of the United States, loaning to the cheeky Rockstar image. To enhance their image, Rockstars catchy slogan is Party alike a Rockstar. The Rockstar company is not publicly traded, but in around states is distributed by Dr. Pepper. Recently, Rockstar has teamed up with Coca-Cola Consolidated (CCBCC), Coca-Colas second largest distributor, as more or less other means to distribute the popular drink. Rockstar is an industriousness innovator; by first introducing a 16oz sized send word it has differentiated itself from true energy drinks which come in an 8-8.4oz slimcan. matchless of Rockstars exclusive lynchpin ingredients, milk thistle, is a liver-protectant, detoxifier, and serves as a treatment for depression, as well as a uproar remedy. Red Bull, ascendant the market share, is in store for some heavy competitor against the up-and-coming Rockstar. II. MARKETING RESEARCH A. market place Potential, Industry Sales, and Forecasts The energy drink industry is growing quickly, and it doesnt relish like it will be slowing down anytime soon. The ontogenesis of energy drinks can be attributed to their trendy image, convenience and triune uses. Energy drinks can be used as mixers at clubs and bars or as coffee substitutes. According to nurture Resources Inc., the energy drink dollar sign gross sales in 2004 increased 54 percent from the prior year, with unit sales up 31 percent. Although its indirect competitors, much(prenominal) as sports dri nks or teas, pee higher dollar sales, ! If you require to get a practiced essay, order it on our website: OrderCustomPaper.com

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